Worldview Communications
Supporting Communications Globally
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Published Articles

January 5, 2016 
Sentiment Analysis: A Help or a Hindrance in Understanding?

Do you want to know what your employees or customers are thinking? Do you want to better understand their opinions and experiences? It is never been easier because of an emerging technology that is gaining traction, called machine learning, which analyzes trends, identifies issues, and even gauges reactions in just about any area, including health care, politics, law, sociology and general business. Sentiment analysis, one of the most active areas of machine learning, greatly expands the ability of organizations to enhance the appeal of their products and services.

Source: The Huffington Post technology blog.


October 30, 2015 
Corruption in the Healthcare Sector

In the opening chapter of his newly published book, The Peculiar Dynamics of Corruption, Dr. Omer Gokcekus, a pioneer in global research on corruption,  shares a Turkish proverb that says  a “fish stinks first at the head,”  referring to the origin of corrupt behavior.  Dr. Gokcekus provides an assessment of the threat that corruption poses to the well-being of communities. His research shows that international institutions, non-governmental organizations, and government officials are focused on eradicating corruption as their top priority.

Source: Global Health Governance: The Scholarly Journal for the New Health Security Paradigm.


April 8, 2015 
Internal Communications Flourishes at the Grassroots: The Growing Importance of Managers in Employee Engagement

The core purpose of internal communications continues to be a force that establishes a connection between employees' own development and performance objectives while propelling success in the business outcomes of the company. We judge success in our internal communications when employees are able see the value for their own career and work interests by understanding, believing in, and behaving in line with the company's business objectives.

Source: The Huffington Post business blog.
Source: Abbreviated version in the Thought Leadership Series of the International Public Relations Association (IPRA). 
Source: Book chapter written by Gail S. Thornton on Employee Engagement in a book entitled, "Essays of Employee Communications: New Approaches for New Challenges," edited by Viviane Mansi, Thatiana Cappellano and Bruno Carramenha, in April 2015 by InHouse, a Brazilian publisher.


March 11, 2015 
The Growing Importance of Managers in Employee Engagement

The core purpose of internal communications continues to be a force that establishes a connection between employees' own development and performance objectives while propelling success in the business outcomes of the company. We judge success in our internal communications when employees are able see the value for their own career and work interests by understanding, believing in, and behaving in line with the company's business objectives.

Source: The Huffington Post business blog.
Source: Abbreviated version in the Thought Leadership Series of the International Public Relations Association (IPRA). 
Source: Book chapter written by Gail S. Thornton on Employee Engagement in a book entitled, "Essays of Employee Communications: New Approaches for New Challenges," edited by Viviane Mansi, Thatiana Cappellano and Bruno Carramenha, in April 2015 by InHouse, a Brazilian publisher.


June 26, 2014

Stakeholder Approach to Meet Significant Unmet Medical Needs of Rare and Orphan Diseases

Rare and orphan diseases are disabling medical conditions which affect nearly 30 million Americans, 30 million Europeans, 16.8 million Chinese and 1.2 million Australians. However, the burden of rare diseases in the rest of the world is difficult to estimate because epidemiological data for most rare diseases are not available.

Source: Global Health Governance: The Scholarly Journal for the New Health Security Paradigm.


Summer/Fall 2011, Vol. 12, Issue 2

Healthcare in the Emerging Markets: A New Frontier for Economic Growth

The article looks at health care in the developing or emerging-markets countries. It says that the populations in these countries face difficult health challenges and are medically underserved. With the relatively rapid economic growth in many emerging markets, including China and India, their health care spending is likely to rise, creating opportunities for global health care companies. Different regions have different health and demographic patterns and pharmaceutical and other health care corporations, medical care providers, and governments must work together in each market to plan appropriately.

Source: Journal of Diplomacy and International Relations, Seton Hall University, South Orange, New Jersey.


Fall 2010

Effective Global Public Relations: Gearing Up For Change

The Internet and social media have penetrated much of the world, and the day appears to be ruled by speed, standardization and efficiency. In this article, I was interviewed about my observations when rolling out public relations programs globally.

Source: PR Strategist Magazine. 


February 15, 2010

Relationship-Building for Global Stakeholder Engagement

Listening to stakeholders around the world and responding to their concerns is a fundamental requirement in building a successful global communications infrastructure, maintains Gail S. Thornton.

Source: Thought Leadership Series of the International Public Relations Association (IPRA). 


April 2003


Pharmacia Takes It Global

In the era of international trade, pharma’s traditional marketing model relies on a headquarters-based global marketing or public relations function that develops a worldwide communications
strategy.

Source: Pharmaceutical Executive Supplement. 

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